Disney Consumer Products and Interactive is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences. Disney wanted to create a game based on its movie Big Hero 6, to be used for The Hour of Code, a global movement that encourages kids to learn programming.
Make coding fun, by interesting kids in a game that required—gasp—effort and patience to learn. Plus, most of the existing programming logic games had boring designs that were unappealing to our sophisticated youthful audience—like this:
Another Hour of Code game based in the Disney IP: "Disney Infinity".