ING Direct

// ANIMATIONS FOR A CAMPAIGN //
SUCCESS STORIES

How do you want
to spend your life?

Creating quirky animations for an engagement campaign

client:
ING DIRECT
agency:
SOAP CREATIVE
ANIMATION:
AMBLAGAR
THE CLIENT

ING is a global financial institution with a commitment to excellent service. Their more than 52,000 employees offer retail and wholesale banking services to customers in over 40 countries.  Soap Creative, an Australia-based digital agency that brings brands and consumers together through play, engaged us to create animations for this campaign.

THE CHALLENGE

Develop fun and engaging animations to be used as part of a Soup Creative interactive campaign aimed at increasing ING Direct customer interactions with the bank, beyond financial transactions. 

THE SOLUTION

Using ING Direct's slogan of ‘Spend your life well’ as a starting point, our team of animators developed dozens of humorous animations based on the quirky character.

THE RESULTS

Both ING Direct and Soap were thrilled with the results. Australian ING customers engaged with the bank like never before with over 122,000 unique visitors at 5:55 min per visit, with 23% of visitors returning for more engagement. We're happy to have played a part in making this campaign so successful!

TESTIMONIAL

"Thanks so much for your hard work
on the animations, we love them!
Really great job."

Geordie McNabney, Senior Producer, SoapCreativeIT Manager, P&G

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