ING is a global financial institution with a commitment to excellent service. Their more than 52,000 employees offer retail and wholesale banking services to customers in over 40 countries. Soap Creative, an Australia-based digital agency that brings brands and consumers together through play, engaged us to create animations for this campaign.
Develop fun and engaging animations to be used as part of a Soup Creative interactive campaign aimed at increasing ING Direct customer interactions with the bank, beyond financial transactions.
Using ING Direct's slogan of ‘Spend your life well’ as a starting point, our team of animators developed dozens of humorous animations based on the quirky character.